The Value
Relationship has historically been the name of the game in business development. But given the complexity of the challenges that businesses are navigating today, we are being called to offer a new type of relationship to our customers and partners. A relationship of deeper collaboration. A relationship that is thoughtful and smart. A relationship of credibility and trust.
Precision Q+A is a proven method for asking better questions and matching them with clear, concise answers. Better questions – coupled with distilled answers – enable us to think deeper with customers, communicate in ways that build credibility and trust, and stand out as an engaged service provider who offers smart solutions.
The Workshop
Better Questions, Bigger Impact emerges from 25 years of research and teaching at Stanford University and extensive collaboration with market leaders globally. It isn’t like any other training course – participants build skill fast while simultaneously advancing their thinking about a real customer or internal issue that they bring to class.
At the end of your choice of a 1-day or half-day workshop, your sales, business development, and marketing staff will be able to:
Outcome | One-day | Half-day |
---|---|---|
Use the 7Categories of Questions – the world’s most complete and impactful question framework – to deepen their thinking about any business challenge. | X | X |
Stand out as collaborative problem solvers in their interactions with customers, partners and colleagues. | X | X |
Grow their credibility and influence by giving answers that are clear and concise. | X | X |
Rigorously test their thinking in preparation for high-stakes presentations and business reviews with executives, or decision makers at any level. | X |